Amanda MacKenzie

Chief Marketing & Communications Officer
Aviva plc

Amanda is the Chief Marketing & Communications Officer of Aviva plc and a member of the group Executive Committee. She is the executive sponsor for diversity and in 2011 will take on the chair of the Operational Risk Committee.

Amanda joined Aviva in 2008 to oversee the rebrand and to set up a global marketing and communications function. Amanda has 25 years marketing and advertising experience including Director roles at British Airways Air Miles, BT and British Gas.

Amanda has a BSc in Psychology from London University, and is a graduate of the Insead Advanced Management programme. She is a Fellow of the Royal Society of Arts, and the Marketing Society; and on the board of the National Youth Orchestra. Amanda chairs "Front Foot" for the Advertising Association and is on two steering groups for the government. She mentors for the marketing academy.